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Lifestyles of Desired Customers

By Dan Anglin, List & Data Solutions Manager for Modern Postcard

Think about the products or services you offer. Now, think about your customers. What type of lifestyle do they lead? What sorts of pastimes and hobbies do they have? Their interests might include:

  • Cultural/Artistic Living
  • Collecting Art
  • Crafts
  • Gardening
  • Living a Healthy Lifestyle
  • Environmental Issues

If you can pinpoint just a few attributes, then you should be looking at the Lifestyle Interest data that we have available with our Consumer List Product. From Auto Work to Woodworking, we literally give you over 100 individual lifestyle categories to choose from.

Lifestyle Interest information is compiled multiple sources, the primary ones being:

  • Warranty Card Registration
  • In-Store and Online Retail Transactions
  • Survey Response Information
  • Magazine Subscriber Databases

This data is powerful, highly reliable and the secret to building a great prospect list for your business. The key is to combine selects that have a common theme. Here are a few examples:

A: Target Customer: Art Gallery seeks Art Enthusiasts Recommended Selects: Arts, Art Collectors, Cultural/Artistic Living

B: Target Customer: Veterinarian wants households that have pets
Recommended Selects: Dog Owner, Cat Owner, Pet Owner

C: Target Customer: Yoga instructor wants to find new students for their studio
Recommended Selects: Exercise/Health, Food-Natural, Food-Vegetarian, Self-Improvement

Keeping a common theme with your lifestyle selects, with up to three interest categories, will help you get a bigger response and a stronger return on investment.

INSIDER TIP: When you purchase Consumer Lists through Modern Postcard, Lifestyle Interest selections are included in your bundled price of 5 or 8 cents per name depending on use (single/multi). Therefore multiple lifestyle selects through us does not increase your list cost, unless you select all 126 – then we might have an issue.

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I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center