March 2011
Ask Our Experts - What If We Sell A High Ticket Item That People Are Not Going To Buy Just As A Result Of A Mail Piece?
Tuesday, March 22, 2011Question: What if we sell a high ticket item that people are not going to buy just as a result of a mail piece?
Answer: In this case, it is important that your mail piece focuses on the task at hand. It might be to encourage people to set up an appointment with a sales representative. You might also want people to visit your store or location where they will then be “sold” on a product or service. Therefore, it is very important to market the value of that action.
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Tweets of the Week – Top 5
Thursday, March 17, 2011» More...
Ask Our Experts - If I Offer Something Free Does It Damage the Perceived Value of the Product?
Tuesday, March 15, 2011Question: If I offer something free does it damage the perceived value of the product?
Answer: Not as long as your messaging supports the value. It is always important in your marketing to talk about the benefit (value) of your product or service to the customer. Using a free offer works especially well when offering something that the customer will continue to buy or use on a regular basis.
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Modern Gets An A+ From BBB!
Wednesday, March 9, 2011» More...
Ten Tips for Using Postcards to Build Your Business
Wednesday, March 2, 2011Maximize results using postcards for your direct marketing and relationship marketing programs with these ten tips. M.H. (Mac) McIntosh, sales-lead-experts.com
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