800.959.8365

March 2011

Ask Our Experts - What If We Sell A High Ticket Item That People Are Not Going To Buy Just As A Result Of A Mail Piece?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: What if we sell a high ticket item that people are not going to buy just as a result of a mail piece?

Answer: In this case, it is important that your mail piece focuses on the task at hand. It might be to encourage people to set up an appointment with a sales representative. You might also want people to visit your store or location where they will then be “sold” on a product or service. Therefore, it is very important to market the value of that action.

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Ask Our Experts - If I Offer Something Free Does It Damage the Perceived Value of the Product?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: If I offer something free does it damage the perceived value of the product?

Answer: Not as long as your messaging supports the value. It is always important in your marketing to talk about the benefit (value) of your product or service to the customer. Using a free offer works especially well when offering something that the customer will continue to buy or use on a regular basis.

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Modern Gets An A+ From BBB!

Fred Hernandez, Director of Marketing, Modern Postcard

Our brand spanking new Better Business Bureau seal was just added to our front entrance. We’re happy to report that Modern Postcard currently enjoys the highest rating given by the BBB, an A+!

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Ten Tips for Using Postcards to Build Your Business

M.H. (Mac) McIntosh, sales-lead-experts.com

Maximize results using postcards for your direct marketing and relationship marketing programs with these ten tips. M.H. (Mac) McIntosh, sales-lead-experts.com

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA