800.959.8365

March 2011

Ask Our Experts - What If We Sell A High Ticket Item That People Are Not Going To Buy Just As A Result Of A Mail Piece?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: What if we sell a high ticket item that people are not going to buy just as a result of a mail piece?

Answer: In this case, it is important that your mail piece focuses on the task at hand. It might be to encourage people to set up an appointment with a sales representative. You might also want people to visit your store or location where they will then be “sold” on a product or service. Therefore, it is very important to market the value of that action.

» More...

Ask Our Experts - If I Offer Something Free Does It Damage the Perceived Value of the Product?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: If I offer something free does it damage the perceived value of the product?

Answer: Not as long as your messaging supports the value. It is always important in your marketing to talk about the benefit (value) of your product or service to the customer. Using a free offer works especially well when offering something that the customer will continue to buy or use on a regular basis.

» More...

Modern Gets An A+ From BBB!

Fred Hernandez, Director of Marketing, Modern Postcard

Our brand spanking new Better Business Bureau seal was just added to our front entrance. We’re happy to report that Modern Postcard currently enjoys the highest rating given by the BBB, an A+!

» More...

Ten Tips for Using Postcards to Build Your Business

M.H. (Mac) McIntosh, sales-lead-experts.com

Maximize results using postcards for your direct marketing and relationship marketing programs with these ten tips. M.H. (Mac) McIntosh, sales-lead-experts.com

» More...

We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
Modern Store Equipment