Archives

May 2011

Increase Direct Mail Read Rates & Responses Will Follow

Thursday, May 26, 2011

Fred Hernandez, Director of Marketing, Modern Postcard

Customers often ask us, “How do I increase my response rate?” While there are a number of factors to consider that are unique to each customer such as messaging, offer and targeting. However, one thing that we can recommend across the board is to increase your read rate and your responses will increase as a result. What do we mean by that?

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10 Ideas for Adding QR Codes to Your Next Printed Piece

Wednesday, May 18, 2011

Desiree Jeffrey, Senior Copywriter, Modern Postcard

Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they being used for maximum marketing power?

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Join Us May 26 for an Open House & Business Mixer at Modern Postcard in Carlsbad, CA

Tuesday, May 17, 2011

Join us for food, drinks, music, tours, giveaways and networking on Thursday May 26th between 5:30 and 7:30 PM. You’re invited to join Modern Postcard at our Carlsbad headquarters for a fun-filled evening. Visit http://www.modernpostcard.com/openhouse to RSVP.

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Tweets of the Week – Top 5

Friday, May 6, 2011

Check out our most clicked on tweets and if you like what you see, follow @ModernPostcard on Twitter!

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Marketing to Other Businesses? Direct Mail is Proving Effective!

Monday, May 2, 2011

Fred Hernandez, Director of Marketing, Modern Postcard

If you market to other businesses, you know that outbound marketing programs are an important part of your mix. Most likely you are using a combination of advertising and lead generation tactics to get the word out and draw interest from your prospects. A recent study by MarketingSherpa shows that many B2B organizations are rating direct mail as an effective tactic for their marketing.

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