800.959.8365

May 2011

Increase Direct Mail Read Rates & Responses Will Follow

Fred Hernandez, Director of Marketing, Modern Postcard

Customers often ask us, “How do I increase my response rate?” While there are a number of factors to consider that are unique to each customer such as messaging, offer and targeting. However, one thing that we can recommend across the board is to increase your read rate and your responses will increase as a result. What do we mean by that?

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10 Ideas for Adding QR Codes to Your Next Printed Piece

Desiree Jeffrey, Senior Copywriter, Modern Postcard

Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they being used for maximum marketing power?

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Join Us May 26 for an Open House & Business Mixer at Modern Postcard in Carlsbad, CA

Join us for food, drinks, music, tours, giveaways and networking on Thursday May 26th between 5:30 and 7:30 PM.   You’re invited to join Modern Postcard at our Carlsbad headquarters for a fun-filled evening.  Visit http://www.modernpostcard.com/openhouse to RSVP. 

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Marketing to Other Businesses? Direct Mail is Proving Effective!

Fred Hernandez, Director of Marketing, Modern Postcard

If you market to other businesses, you know that outbound marketing programs are an important part of your mix. Most likely you are using a combination of advertising and lead generation tactics to get the word out and draw interest from your prospects. A recent study by MarketingSherpa shows that many B2B organizations are rating direct mail as an effective tactic for their marketing.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA