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July 2011

How to Use Your Business-to-Business Marketing Dollars More Effectively in a Down Economy

M.H. (Mac) McIntosh, sales-lead-experts.com

Yes, these are difficult times. Your company's sales may be down. Competition is tougher than ever. However, if sales are down by even 50 percent in your industry, that means that 5 out of 10 people who would normally buy are still buying. And you - as your company's marketer - can still find ways to reach, influence, and generate leads and more sales for your company from these fewer buyers, even with a smaller budget.

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Direct Mail – It Works. Use It!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

As the owner or manager of a small or mid-size business, you constantly strive to grow your business and increase profitability. Often, your key challenge is simply bringing new customers in the door. Whether you’re a restaurant, dentist, CPA, tree-trimming service or yoga instructor, the name of the game is getting new customers!

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5 Tips for Copy that Buyers Can't Resist

Take a moment and Google the words accelerate sales cycle. Unless the world has changed drastically, the first or second of nearly 2 million natural listings will be a news release from Webex, a maker of sales software.

Webex has had the top listings under those keywords for years.

It's about the writing
What does Webex do well? Search optimization, sure. But expertly written copy gives Webex an even bigger edge, says author and marketing guru David Meerman Scott.

Companies like Webex are generating leads and sales by talking directly to buyers in all the marketing copy they generate.

To do the same, forget what you learned about selling "product, place, price and promotion."

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Survey Results Are In. Donations to Be Made.

Recently, Modern Postcard conducted our annual Customer Satisfaction Survey. As a thank you to those who took the time out of their busy days to respond, we asked them to select a charity organization that would receive a donation.

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Customer Spotlight - WALLTER

What type of business is WALLTER?
We design and manufacture home accessories. Our current line consists of textiles, wall décor, mobiles and coat racks. All of our products are either made in-house or produced by local factories. We are a husband and wife team that started our business 11 years ago.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA