Take a moment and Google the words accelerate sales cycle. Unless the world has changed drastically, the first or second of nearly 2 million natural listings will be a news release from Webex, a maker of sales software.

Webex has had the top listings under those keywords for years.

It's about the writing
What does Webex do well? Search optimization, sure. But expertly written copy gives Webex an even bigger edge, says author and marketing guru David Meerman Scott.

Companies like Webex are generating leads and sales by talking directly to buyers in all the marketing copy they generate.

To do the same, forget what you learned about selling "product, place, price and promotion."