June 2012
New USPS Rules for Folded Self-Mailers
Friday, June 29, 2012In January of next year, the USPS will be changing the rules for folded self-mailers.
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Sell an Experience, Not Just Stuff
Tuesday, June 26, 2012If your product is the only thing that you think you're selling, you're missing more than just the mark. You're missing clients and revenue dollars.
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The Basics of Testing
Tuesday, June 19, 2012By now, everyone running a marketing campaign or promotion has probably thought about A/B testing certain elements.
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Direct Mail: Creative Dos and Don'ts
Tuesday, June 12, 2012When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece.
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Close Deals by Writing Like You're Talking to Your Dad
Thursday, June 7, 2012When it comes to writing a direct mail piece, print ad, email promotion or other marketing piece, the key to success is speaking directly to your target audience.
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