November 2017

Holiday Trends to Empower Your Marketing Decisions

Jessica Biondo, Marketing Communications Manager, Modern Postcard

November is a crucial month for marketers because the holiday season is in full swing, but there’s still some wiggle room to develop strong campaigns and promotional pushes before the New Year. Industry research on how, why and when today’s consumers choose to open their wallets during the heaviest spending season can help your business market smarter and spend more wisely. We’ve included some of the latest seasonal marketing trends and statistics to keep you informed and empowered as you launch your holiday campaigns.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann