March 2018

Choosing Color in Direct Mail Design: Green Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the shade of money, luck and momentum. Learn why this underestimated pigment can help customers and prospects give your business the green light.

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Overlooked and Underrated: The Bonus Benefits of Direct Mail Advertising

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

Direct mail certainly is not lacking in the rewards category. We all know that with each campaign, we’re using a marketing tactic that’s not only proven to yield the highest ROI of any advertising channel, but allows for highly-effective, cost-efficient targeting. At the conclusion of a campaign, I often fixate exclusively on the impressive response rates that a mailer produces – but over time, it’s easy to forget about the variety of secondary advantages produced by direct mail. So for those who need a little reminding, here are a few of the overlooked – but praiseworthy – benefits that we marketers enjoy from direct mail:

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics