Direct Mail

Direct Mail Delight Versus Email Frustration

Thursday, April 11, 2013

D. Jeffrey, Senior Copywriter for Modern Postcard

There are certain brands I love. Stores that I shop at frequently. And the only thing that I love more than these companies is saving money. I'm an unabashed bargain hunter, sale lover, coupon user.

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How Often Should I Mail?

Friday, March 29, 2013

Keith Goodman, VP, Corporate Solutions for Modern Postcard

After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends.

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Did You Just Call My Cat Fat?

Monday, March 4, 2013

D. Jeffrey, Senior Copywriter for Modern Postcard

In a previous post, I talked about the importance of creating an offer that is relevant for your audience.

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Direct Mail 101: Using Email as a Touch Point in the Direct Mail Process

Monday, February 25, 2013

Derek Gates, Online Marketing Manager for Modern Postcard

I don't think it is any surprise that utilizing different touch points is usually an effective practice with any direct mail campaign.

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Did You Just Call My Cat Fat?

Friday, January 25, 2013

D. Jeffrey, Senior Copywriter for Modern Postcard

The importance of providing relevant offers.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA