Mailing Lists
Natural DE-Selection
Thursday, May 2, 2013Often times when building targeted mailing lists for direct mail campaigns, the natural tendency is to focus on the target demographic and geographic selections that we need to hit in order for a campaign to perform.
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New Movers, Big Spenders
Friday, February 1, 2013You've moved at some point or another, probably a few times. So, you're likely to be familiar with the spending spree typically ignited by such a big change.
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Just Need a List? Yes, We Do That
Wednesday, December 26, 2012There’s a little known secret here at Modern Postcard headquarters – we offer list purchases and data related services on a stand-alone basis.
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Strike it Rich with a One and Done Campaign?
Tuesday, November 27, 2012As consumers, we're exposed to literally thousands of advertisements from all sorts of companies each and every day.
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Put Your Eggs in Multiple Baskets
Monday, September 24, 2012Every day, my job is to help clients find new business.
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