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Mailing Lists

8 Direct Mail Mishaps That Frighten Customers Away

Jeanine Norlin, Marketing Program Manager, Modern Postcard

Direct mail done right can be a freakishly effective ingredient in your marketing brew; however, there are some scary blunders that can make your campaigns less treat and more trick. Here are 8 mishaps you can avoid so your next campaign doesn’t turn into a direct mail nightmare.

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Trigger Mailing Lists – Timing is Everything!

Dan Anglin, List & Data Solutions Manager for Modern Postcard

The old cliché “timing is everything” is very often the case with direct mail marketing. Hitting the right person at the right time with your offer is the perfect scenario for a high performing direct mail campaign.

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Natural DE-Selection

Dan Anglin, List & Data Solutions Manager for Modern Postcard

Often times when building targeted mailing lists for direct mail campaigns, the natural tendency is to focus on the target demographic and geographic selections that we need to hit in order for a campaign to perform.

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New Movers, Big Spenders

Dan Anglin, List & Data Solutions Manager for Modern Postcard

You've moved at some point or another, probably a few times. So, you're likely to be familiar with the spending spree typically ignited by such a big change.

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Just Need a List? Yes, We Do That

Dan Anglin, List & Data Solutions Manager for Modern Postcard

There’s a little known secret here at Modern Postcard headquarters – we offer list purchases and data related services on a stand-alone basis.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA