ROI
Direct Mail – It Works. Use It!
Wednesday, July 27, 2011As the owner or manager of a small or mid-size business, you constantly strive to grow your business and increase profitability. Often, your key challenge is simply bringing new customers in the door. Whether you’re a restaurant, dentist, CPA, tree-trimming service or yoga instructor, the name of the game is getting new customers!
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Improving Direct Mail ROI
Monday, July 11, 2011Here are some tips on improving direct mail ROI from veteran marketer Alan Rosenspan.
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5 Benefits of Using Direct Mail Postcards
Monday, November 15, 2010Before you decide not to try postcards, you might want to speak with a peppered moth.
In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But as factories arose, the attendant pollution began killing off lichens and blackening trees. Against this changed background, peppered moths with dark coloring suddenly flourished.
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An oldie but goodie – Coupons!
Monday, November 1, 2010Given the recent struggles of the economy it’s no surprise that the popularity of coupons is through the roof. For marketers, the question is often not whether to use coupons in their promotions but how to best deliver them.
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List Wednesday - Consumer List Demographics: Home Market Value
Wednesday, October 27, 2010When your product or service applies to a specific demographic, working with home value data can be a critical piece in identifying prospects that are most likely to do business with you. That’s the name of the game when working with lists. The more on target your campaign, the bigger your return on investment.
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