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Stat of the Week

MP Client, Tarisio, Auctions Famous Stradivarius for Nearly $16 Million!

Friday, July 8, 2011

This May, we had the opportunity to collaborate on a campaign for Tarisio, the online auction house for fine instruments. They were auctioning the renowned ‘Lady Blunt’ Stradivarius violin of 1721 with 100% of proceeds going to aid Japan through the Nippon Foundation’s Northeastern Japan Earthquake and Tsunami Relief Fund.

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Mail Once, Stay in Front of Customers All Year

Wednesday, December 29, 2010

Fred Hernandez, Director of Marketing, Modern Postcard

A great way to use direct mail for top of mind branding is to send out eye-catching, high quality calendar cards. Successfully used in the real estate industry for decades, sending a free calendar with your company info is a great way to stay in front of prospects and customers all year long.

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Direct Mail Gets Emotional

Monday, December 20, 2010

Fred Hernandez, Director of Marketing, Modern Postcard

With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get with online experiences.

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An oldie but goodie – Coupons!

Monday, November 1, 2010

Fred Hernandez, Director of Marketing, Modern Postcard

Given the recent struggles of the economy it’s no surprise that the popularity of coupons is through the roof. For marketers, the question is often not whether to use coupons in their promotions but how to best deliver them.

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Direct mail drives online purchasing

Monday, October 25, 2010

Fred Hernandez, Director of Marketing, Modern Postcard

A natural tendency for marketers is to assume that online purchases are mainly driven by online marketing. What some may not realize is that offline advertising is highly effective in driving customers online to buy. In their recent 2009 Channel Preference Study, e-mail service provider Exact Target found that 76% of Internet users have been directly influenced to buy an item or service thanks to direct mail.

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