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Ask Our Experts

Ask Our Experts - Direct Mail or Email? Yes!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Direct Mail or Email?

Answer: Each one has their strengths and weaknesses. But in order to maximize the effectiveness of both acquiring new customers and keeping current ones, it’s critical that you not only use both email and direct mail, but probably other marketing media as well.

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Ask Our Experts - If Only Everyone Reported Their Change of Address

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What’s the accuracy of NCOALink®? I still get returns from the Post Office with corrections even when I use that service?

Answer: The accuracy is good for people who have reported their change of address (COA) to the Post Office. However, only 75-85% of people that move do this. This means that NCOALink® will capture the majority of moves, but you may still get back post-mailing corrections.

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Ask our Experts - "Or Current Resident" is a Mixed Bag

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What is your opinion on using “Or Current Resident” as part of the mail addressing??

Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every mail piece is delivered unless the address is vacant, it also has the appearance of being less personal. It’s hard to know how many recipients would care about that, but why take that chance. A better solution would be to first use our NCOALink® Change of Address service to identify people who have moved. If your business is more concerned about the address than the recipient, i.e. a pool service, neighborhood restaurant, etc., you can then replace the person’s name for just those moves with something generic like “The Pool Owner At” or “The Pizza Lover At”.

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Ask our Experts - What is the difference between Single Use and Multi Use lists?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Question: What is the difference between Single Use and Multi Use lists?

Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option is available on our Consumer and Business List Products, as well as some Specialty Lists.

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List Wednesday - Business List Demographics: Primary SIC

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

SIC Codes allow marketers to target specific types of businesses by their industry. Working with SIC (Standard Industrial Classification) Codes on a Business List can be tricky for first time direct marketers.

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We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
Modern Store Equipment