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Direct Mail

How Often Should I Mail?

Keith Goodman, VP, Corporate Solutions for Modern Postcard

After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends.

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Did You Just Call My Cat Fat?

D. Jeffrey, Senior Copywriter for Modern Postcard

In a previous post, I talked about the importance of creating an offer that is relevant for your audience.

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Direct Mail 101: Using Email as a Touch Point in the Direct Mail Process

Derek Gates, Online Marketing Manager for Modern Postcard

I don't think it is any surprise that utilizing different touch points is usually an effective practice with any direct mail campaign.

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Did You Just Call My Cat Fat?

D. Jeffrey, Senior Copywriter for Modern Postcard

The importance of providing relevant offers.

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Switch It Up! Try Our NEW Matte Finish.

Alanna Vincent, Marketing Program Manager, Modern Postcard

Here at Modern, customer feedback has always guided the launch of new products and options. After receiving a ton of requests, we now offer a matte finish as an alternative to our high gloss coating.

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My usual designers were busy, so for the first time I used yours and man was I happy. I gave them my basic idea and images and they made it sing!
Robert Brown
Robert Brown Photography