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Stat of the Week

Find new customers and keep the ones you have with direct mail

Fred Hernandez, Director of Marketing, Modern Postcard

From personal experience, I can tell you that direct mail has always been a key component of my marketing programs because how effective it is at helping me achieve my two main goals: finding new customers and then keeping them.

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Direct mail goes social

Fred Hernandez, Director of Marketing, Modern Postcard

When taking a look at customers’ direct mail pieces, a new trend that we’ve noticed for 2010 is an increase in promoting social media.

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Why direct mail? People look at it!

Fred Hernandez, Director of Marketing, Modern Postcard

As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right.

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The cards arrived a day early and they look fabulous! Perfect in every way! Thanks so much for your wonderful help getting them right.
Ted Knerr
Artist