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Direct Mail

Ask our Experts - NCOALink® Change of Address Improves Delivery

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question:  If I am mailing to a list I’ve purchased for single-use, why should I still use your NCOALink® Change of Address service? I won’t be mailing to those people again.

Answer:  There are several good reasons for using NCOALink®. The most important of these is to make sure the advertising message for your current mailing gets to every recipient, thereby maximizing your ROI opportunity.

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5 Benefits of Using Direct Mail Postcards

Steve Cuno, Response Agency

Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But as factories arose, the attendant pollution began killing off lichens and blackening trees. Against this changed background, peppered moths with dark coloring suddenly flourished.

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List Wednesday - Business List Demographics: Business Size

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Targeting businesses of a certain size is a very common strategy for almost every direct marketer out there. Almost all of them are shooting for a “Goldilocks” model to where they need to find the “not too hot” and “not too cold” pool of prospects to market to.

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Ask our Experts - How do I increase my response rate?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: How do I increase my response rate?

Answer:  The list is probably the most critical, but assuming you have the right list, the focus falls on capturing their attention, creating a need for the product or service, and then giving an attractive enough offer that you can get them to respond, preferably sooner than later.

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List Wednesday - Consumer List Demographics: Affluent Selects

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Millionaires – If your product or service fits a rich niche, such as an estimated income of $1,000,000.00 or more, this list can put you into 265,242 households nationwide.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA