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Direct Mail

Direct mail goes social

Fred Hernandez, Director of Marketing, Modern Postcard

When taking a look at customers’ direct mail pieces, a new trend that we’ve noticed for 2010 is an increase in promoting social media.

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List Wednesday - Getting the most out of your mailing list

The general rule in direct mail states that 60% of your campaign’s success relies on your mailing list. Because of this, Modern Postcard takes several steps to optimize your list for maximum deliverability, the deepest postage discounts and a prompt arrival in mailboxes.

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Ask our Experts - What kind of response rate can I expect on my direct mail piece?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: What kind of response rate can I expect on my direct mail piece?

Answer: The question you should be asking is “What response rate do I need?” There are businesses that can generate a great ROI on a 1/10th of 1% response rate, while other businesses might need 3%. It all depends on what a new customer is worth to you and how much you are willing to spend to get a new customer. Once you know this number, you just figure out what type of response rate you need to meet that number.

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Why direct mail? People look at it!

Fred Hernandez, Director of Marketing, Modern Postcard

As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right.

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We use Modern Postcard for many of our client direct mail projects, and we continue to be pleased with the quality of the product, great pricing and responsive customer service.
Rachel K. Benoit
Production Manager, Nomad Communications Inc.