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Ask Our Experts

List Wednesday - Consumer List Demographics: Lifestyle Interest Data

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

The Lifestyle Interest Data (shown under “Interests” on the list portal) that Modern Postcard makes available on its Consumer List Product is pretty awesome.

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When I am testing data, is it better to send a larger quantity to one or two lists, or smaller quantities to 3 or more lists?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

When you’re prospecting with lists, there really is no “silver bullet” strategy that applies to all, however I have always been an advocate of testing smaller amounts to multiple lists.

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Ask our Experts - NCOALink® Change of Address Improves Delivery

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question:  If I am mailing to a list I’ve purchased for single-use, why should I still use your NCOALink® Change of Address service? I won’t be mailing to those people again.

Answer:  There are several good reasons for using NCOALink®. The most important of these is to make sure the advertising message for your current mailing gets to every recipient, thereby maximizing your ROI opportunity.

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Ask our Experts - How do I increase my response rate?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: How do I increase my response rate?

Answer:  The list is probably the most critical, but assuming you have the right list, the focus falls on capturing their attention, creating a need for the product or service, and then giving an attractive enough offer that you can get them to respond, preferably sooner than later.

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Ask our Experts - Is my offer good enough?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Is my offer good enough?

Answer:  You can ask yourself the same question. Think about it…we are all consumers except for the products we sell. Everything else we buy on the open market and are subject to advertisers trying to influence our purchasing decision.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann