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Marketing

7 Ideas for More B2B Direct Mail Sales Leads

M. H. “Mac” McIntosh, CBC

When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response.

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DMCC New York City: What’s New in The Big Apple

Keith Goodman, VP Corporate Solutions, Modern Postcard

I am sitting in my hotel room overlooking Times Square with snow flurries just starting – quite different from the pleasant weather back home in Carlsbad. What brought me to the Big Apple? I’ve been hosting our Direct Mail Crash Course Seminars all week at the Direct Marketing Association (DMA) Headquarters in New York City. It’s been a great week, full of new faces and new stories – and before I fly out to my next seminar in Cincinnati, I’d like to share my NYC experience.

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10 Common Proofing Mistakes (That Make You Look Bad)

Jessica Biondo, Marketing Communications Associate, Modern Postcard

I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there, making me cringe on behalf of the individual or company that committed serious proofing crime.

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Marketers of All Sizes Can Save Big with Co-Mail

Marc Ortiz, Mailing Data Manager, Modern Postcard

Co-mail is a smart mailing solution that has been around for decades – and has mainly been used by marketers from large corporations boasting significant mail volumes. With co-mail, these large mailings were the only way companies could participate and save big due to postal savings gained from co-mail and other strategies. Unfortunately, small to mid-size business marketers with modest mailings were forced to pay higher postage rates because of the inability to sort smaller mailings into the lower postage categories.

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Postcard Design Spotlight: Communication Arts

Wendy Batara, Marketing Program Manager, Modern Postcard

When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the junk pile. This call for entries mailer by Communication Arts doesn’t waste any time grabbing attention and getting straight to the details.

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Our postcards look amazing and I always receive outstanding service. It's no wonder that Modern Postcard has become a vital and trusted component of our marketing efforts. Bravo!
Linda Wright
President, Breakfast Serials