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Marketing

The ABCs of Direct Mail Marketing

Alanna Vincent, Marketing Product Manager, Modern Postcard

Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven’t integrated direct mail into your marketing mix, now is a great time to graduate to the next level — that is, if you want to drive new business!

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16 Proven Techniques for Better Sales Lead Generation with Print Advertising

Mac McIntosh

Creating print ads may seem like a simple branding activity or creative process, but leaving out vital message, image and offer strategies means you are shutting out qualified prospects. Expert in B2B lead generation, Mac McIntosh gives real, must-know advice in making print advertising work hard for your business.

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Customer Spotlight: Amped Marketing

Jessica Biondo, Marketing Communications, Modern Postcard

Based in Tucson, Arizona, Amped Marketing is a multi-disciplinary advertising and design studio. Simply by viewing their website and branding, you will see the team’s futuristic level of design, creativity and wicked sense of humor. Learn how they recently used Modern Postcard booklets to promote their agency.

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6 Ways to Make Clients Fall for You

Ken Cox, Sales Lead, Modern Postcard

With Valentine’s Day fast approaching, it’s easy for our salesforce to think fondly of clients and how much they mean to our company. We understand great client retention requires a business strategy that goes beyond offering the lowest price or fastest service, because value holds more weight than price for many customers.

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A Tribute to Esther Howland, Mother of the Valentine

Jessica Biondo, Marketing Communications, Modern Postcard

Somewhere in Southern California during the early 90s, I had a mini Valentine’s-Day-themed mailbox placed on my elementary school desk. It was covered with stickers and coveted by all my classmates — and I was beyond excited to get dreamy sentiments, cards, notes and candies "mailed" to me, on one very special holiday.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA