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Marketing

6 Ways to Make Clients Fall for You

Ken Cox, Sales Lead, Modern Postcard

With Valentine’s Day fast approaching, it’s easy for our salesforce to think fondly of clients and how much they mean to our company. We understand great client retention requires a business strategy that goes beyond offering the lowest price or fastest service, because value holds more weight than price for many customers.

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A Tribute to Esther Howland, Mother of the Valentine

Jessica Biondo, Marketing Communications, Modern Postcard

Somewhere in Southern California during the early 90s, I had a mini Valentine’s-Day-themed mailbox placed on my elementary school desk. It was covered with stickers and coveted by all my classmates — and I was beyond excited to get dreamy sentiments, cards, notes and candies "mailed" to me, on one very special holiday.

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Design Trends for 2016

Christopher Foster, VP Business Development, Modern Postcard

In our world of marketing, there are clear trends that come and go, with a first-mover and Johnny-come-lately. In 2016, the design and creative trends are falling in line with fashion, where old styles are re-invented in new ways, and technology drives innovative design decisions.

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Ring-in New Customers with the Right Prospect List

John Griffin Hull, List & Data Manager, Modern Postcard

Choosing the right prospect list to work with can make a huge difference in the victory of your next direct mail campaign. Now that we're officially marketing in 2016, it's a good idea to brush-up on how to select the best list in order to help your business gain new customers and improve sales well beyond the New Year.

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Is Every Door Direct Mail Right for You?

Alanna Vincent, Marketing Product Manager, Modern Postcard

Our team frequently gets inquiries about Every Door Direct Mail® (EDDM®) and if our company supports it — and our answer is "yes, absolutely!" Modern Postcard supports this service in-house and can eliminate the burden of all of the hand processing that EDDM entails, saving you time and money.

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This is the easiest, most professional and efficient service I have ever worked with in my many years of promotion. It makes me wonder why I didn't spend the extra money in the past. I just received the tri-folds last night. From the printing to the packaging, everything is TOP NOTCH!
Alex McKnight
AM Photo, Inc.