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Marketing

How to Better Understand Your Markets

Sydni Craig-Hart, The Smart Simple Marketing Coach

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

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Marketing is Like Fútbol

By: Christopher Foster, VP of Marketing

I was never a big soccer fan – or fútbol as they say in Latin America–watching virtually nil before this year’s World Cup. But, I was amazed with the games, excited about the play itself, and drawn into the drama that is inherent to the sport.

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Our New 14pt Premium Card Stock Has Arrived

Alanna Vincent, Marketing Program Manager, Modern Postcard

It hasn’t necessarily been business as usual here at Modern as we have been busy wrapping up one of our larger changes of the year. We are thrilled to announce that we recently upgraded our house card stock to a new 14pt Premium Card Stock at no additional cost to our clients!

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Fear and Loathing on the Trade Show Circuit

Jeanine Norlin, Marketing Program Manager, Modern Postcard

Event marketing can be a powerful tool. A trade show is seductive to any marketing or sales professional. Whether it lasts a day or a week, it’s at a hotel or a convention center, the show creates its own vibe, energy and excitement.

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Keep Business Booming This Summer

Wendy Batara, Marketing Program Manager, Modern Postcard

Some businesses naturally reap sales during the summer, while others run into challenges when it comes to driving new revenue. Whether it’s a busy or quiet time for your business, here are some easy promo ideas you can do to take advantage of the summer lull.

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From flyers to mailers to invitations, Modern Postcard produces quality print materials for our museum every time.
Kristin Halley
The Wildlife Experience