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Marketing

Client Gifting: 7 Savvy Tips to Help You Choose Wisely

Jessica Biondo, Marketing Communications Manager, Modern Postcard

When we think of November and giving thanks, our minds often create a scenario filled with gloopy green bean casserole, loads of pumpkin pie and a table filled with crazy-yet-lovable relatives.

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Customer Spotlight: The Mannik & Smith Group, Inc.

The Modern Marketing Team

Recent winner of an SMPS Marketing Communications Award for direct mail, The Mannik & Smith Group, Inc. is based out of Maumee, Ohio and provides multi-disciplined consulting services in the architectural, engineering and construction (A/E/C) industry.

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Is Your Company Easy Enough to Do Business With?

Mac McIntosh

Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a big impact on your bottom line.

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Print to Click Part 1 – How Direct Mail Drives Prospects Online

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail as the leading contender. In this two-part series, we’ll first explore stats on how direct mail helps drive online purchasing behavior. Next month, we’ll follow up with direct marketing ideas to help improve your online response rates.

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The Craftspeople of Modern Postcard

Alanna Vincent, Marketing Product Manager, Modern Postcard

It's an interesting parallel that San Diego is to craft beer as Modern Postcard is to craft marketing. While our direct mail solutions are not quite as tasty as local breweries’ hoppy concoctions, like them, we take great pride in what separates us from the competition: our in-house craftspeople put much thought, attention to detail and care into their respective trades.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics