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Marketing

Ideas to Elevate Your Direct Mail and Boost Response

Alanna Vincent, Marketing Product Manager, Modern Postcard

Our mantra at Modern Postcard is one of constant improvement. We challenge ourselves to consistently test new ideas and tactics, keep what works and learn from what doesn't work. So, our best direct marketing advice derives from these tried-and-true strategies, and we’d like to share some of them to help your business succeed.

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An Insider’s Glimpse into the Direct Mail Crash Course

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the attendees love it!

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The Traveling Designer: Nashville's Printmaking Legacy

Sven Johnson, Senior Graphic Designer, Modern Postcard

The capital of Tennessee, Nashville, is known by many as the home of the country music industry &mash; but it is far more than that. Many other forms of art abound in the city. Nashville is sometimes referred to as "The Athens of the South," and even has a replica of the Greek Parthenon.

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Clean Up Your Sales and Marketing Database

Mac McIntosh

It can be a big waste of money and time to market to someone who isn't there to receive your message. It can also be costly to keep mailing, emailing or calling contacts who are not interested in what you have to offer.

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The Traveling Marketer: What I Learned from Mexico

Jessica Biondo, Marketing Communications, Modern Postcard

I recently found myself on a whirlwind, long-weekend adventure to San Miguel de Allende, Guanajuato, Mexico. One of my closest friends – who happens to be an art director and photographer — chose San Miguel as the prime location for his destination wedding. As a creative professional, I had no idea the amount of beauty, culture and marketing inspiration that would hit me on this incredible turnaround trip.

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I am busy... and my clients count on me to make the right decisions for their projects. I know I'm going to get the best... and I know it's going to happen when I want it and how I want it.
Ralph Barnes
Designer