800.959.8365

Mailing Services

Modern’s Mailing Services Feels the Need for Speed

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

In December of 2010, Modern Postcard became the “first in the country” to test a new inkjetting technology in Mailing Services Production. This test was to see if we could improve addressing quality and significantly boost production speed. Well, the test was a tremendous success! The MCS Eagle UV proved itself by running over 5,000,000 cards during the four months of testing and at speeds up to 50% faster than our other inkjetters. Plus, the quality of the addressing improved, there was significantly less ink usage, and the daily upkeep of the Eagle machine is much simpler. All around, we couldn’t have asked for more.

» More...

USPS Announces Proposed New Postage Rates

The U.S. Postal Service has proposed a small postage increase that, once approved, will take effect on April 17, 2011. While there will be no increase in the price of First Class letter stamps, staying at 44¢, there will be a 1¢ increase for First Class postcard stamps to 29¢. There will be small increases in the postage for automation-compatible presorted mailings.

» More...

Ask Our Experts - If Only Everyone Reported Their Change of Address

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What’s the accuracy of NCOALink®? I still get returns from the Post Office with corrections even when I use that service?

Answer: The accuracy is good for people who have reported their change of address (COA) to the Post Office. However, only 75-85% of people that move do this. This means that NCOALink® will capture the majority of moves, but you may still get back post-mailing corrections.

» More...

Ask our Experts - "Or Current Resident" is a Mixed Bag

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What is your opinion on using “Or Current Resident” as part of the mail addressing??

Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every mail piece is delivered unless the address is vacant, it also has the appearance of being less personal. It’s hard to know how many recipients would care about that, but why take that chance. A better solution would be to first use our NCOALink® Change of Address service to identify people who have moved. If your business is more concerned about the address than the recipient, i.e. a pool service, neighborhood restaurant, etc., you can then replace the person’s name for just those moves with something generic like “The Pool Owner At” or “The Pizza Lover At”.

» More...

List Wednesday - How much undeliverable mail can I expect when I mail to a purchased list?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you pull the trigger on an order with them.

» More...

I am busy... and my clients count on me to make the right decisions for their projects. I know I'm going to get the best... and I know it's going to happen when I want it and how I want it.
Ralph Barnes
Designer