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Marketing

5 Ways to Market through Postcards

With no envelope to shield it or dense copy to weigh it down, the proud postcard bares it all, simply and efficiently. And you can mail them for about half the cost of an envelope and letter. Read on to find out five ways these little workhorses can help you capture new customers or retain existing ones.

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Writing Isn’t Easy – 3 Ways to Get It Done

Desiree Jeffrey, Senior Copywriter, Modern Postcard

As the head writer here at Modern, I wear a lot of hats. Website writing. Multiple direct mail campaigns. Print ads. Email promotions. Blog content. Collateral materials. You get the picture. Needless to say, I have to come up with a lot of words and my now weary thesaurus can only provide so much support. Plus, I can only be up from my desk and wandering around the building lost in thought for so long before someone wonders if I do any work at all. So how do I produce? Read on to find out three ways I get it done (and you can too).

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Canada Post Operations Resume

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Last night the Canadian Legislature passed a Back-To-Work bill that will end the ongoing postal strike. As a result, Canada Post employees will start back to work as of 8:30 PM on Monday June 27th. Mail will start to be delivered within Canada on Tuesday, June 28th. All mailboxes will be unsealed starting today and post offices that were closed will reopen on Tuesday and resume regular operations.

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Increase Direct Mail Read Rates & Responses Will Follow

Fred Hernandez, Director of Marketing, Modern Postcard

Customers often ask us, “How do I increase my response rate?” While there are a number of factors to consider that are unique to each customer such as messaging, offer and targeting. However, one thing that we can recommend across the board is to increase your read rate and your responses will increase as a result. What do we mean by that?

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From flyers to mailers to invitations, Modern Postcard produces quality print materials for our museum every time.
Kristin Halley
The Wildlife Experience