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Direct Mail

Marketing to Other Businesses? Direct Mail is Proving Effective!

Monday, May 2, 2011

Fred Hernandez, Director of Marketing, Modern Postcard

If you market to other businesses, you know that outbound marketing programs are an important part of your mix. Most likely you are using a combination of advertising and lead generation tactics to get the word out and draw interest from your prospects. A recent study by MarketingSherpa shows that many B2B organizations are rating direct mail as an effective tactic for their marketing.

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Direct Mail on the Rise in 2011

Tuesday, April 5, 2011

Analysis from the marketing consulting firm Winterberry Group shows a positive outlook for direct channels in 2011. Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars. This surge is driven by a return to acquisition mail led by financial services, retail, and automotive, according to the report.

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Modern Gets An A+ From BBB!

Wednesday, March 9, 2011

Fred Hernandez, Director of Marketing, Modern Postcard

Our brand spanking new Better Business Bureau seal was just added to our front entrance. We’re happy to report that Modern Postcard currently enjoys the highest rating given by the BBB, an A+!

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Ten Tips for Using Postcards to Build Your Business

Wednesday, March 2, 2011

M.H. (Mac) McIntosh, sales-lead-experts.com

Maximize results using postcards for your direct marketing and relationship marketing programs with these ten tips. M.H. (Mac) McIntosh, sales-lead-experts.com

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NEW Seminar Series Offers Effective Direct Mail Strategies

Tuesday, March 1, 2011

Modern Postcard has recently launched its all new Direct Mail Boot Camp seminar series! Each 3-hour seminar is packed with information on how to maximize your direct mail campaigns. They’ll be held at our headquarters in Carlsbad, California, 2-3 times a month over the next few months.

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