How does William D. Cannon Art Gallery make the visual arts an accessible, integral and ongoing part of the community?
National quality with a regional focus. Variety and balance. Introduction of new work and artists to the region. Engaging new audiences. These are some of the primary goals of the William D. Cannon Art Gallery's changing exhibition program. The gallery presents 5-6 exhibitions annually. With museum-quality exhibitions, hands-on family activities, arts education programs, lectures and publications, the gallery has been recognized as a dynamic, accessible and integral part of the community.
You use a good variety of products such as Rack Cards, Deluxe Size Postcards and Modern's new Booklet product. What's your strategy behind using these particular products to promote the gallery and events?
Beautiful printed pieces have always been an important part of the gallery's brand. Our exhibition announcement cards have a standardized look and design and can be easily identified as the gallery's product. The rack cards are used to advertise programs, and as "save-the-date" and informational vehicles for upcoming exhibitions and family art days and performing arts events. Creating catalogues similar to the new booklet product has been part of the gallery's mission to document exhibitions and artists since the gallery opened in 1999. The catalogue (or booklet) is a means to inform the audience about an artist or exhibition, a way to share scholarship and curatorial ideas and becomes a permanent record of the exhibition for the artist and gallery archives.
What results do you typically get from using these products as part of your promotional strategy?
Greater gallery attendance, wider knowledge of our programs and events, and greater interest from artists, galleries, collectors and museum professionals in loaning artwork and collections.
What events do you have lined up for the San Diego art community?
The gallery is fully booked with exhibitions through the end of 2014. As always, the gallery and all events are free. The next two exhibitions and some of their concurrent events are listed below: