No In-House Creative Team? Modern Has You Covered.
Not every entrepreneur – or every company – has the luxury of a full, in-house creative marketing team. We’re talking marketers, copywriters, art directors, designers, photographers and more. Sometimes, you’re a one-person show, needing creative guidance and the right professional execution to turn your vision into reality. Other times, you’re working hard to please your boss and turn his or her vision into reality, but you still need marketing help to make it happen.
Perhaps you know your message and you definitely know your brand, but you simply need someone to edit your content and turn your hand drawn concept into a working, digital design. The good news is, Modern Postcard has the marketing manpower for any of the above scenarios – plus some!
With Modern’s Creative Services, you don’t need to be a graphic design expert to create the digital art files for your direct mail piece. Start a DIY design by downloading one of our ready-made templates for free from our Design Gallery, or simply choose a design for our team to complete. You can even let our designers craft a custom layout, specific to your promotional needs.
Creative Services Progression
Production Services include building one layout based upon a client-provided mock-up (hand-drawn or digital), images, copy and detailed instructions. Essentially, the team will turn your complete concept and provided assets into a digital, print-ready file. Service is often complimentary with Modern Postcard product orders, depending on scope of work. Includes 1 round of changes; other fees may apply. Get more info here.
Layout Services are the next phase of design, including a consultation call to understand the scope of work and client’s vision. The team will create an improved layout based on minimal direction, or a detailed concept. It may include design enhancements like stock photography and the creation of maps, charts, diagrams, etc. Essentially, the team will turn an initial concept into a superior, complete design for print. Service is $100/hour and includes 2 rounds of changes; other fees may apply. Get more info here.
Marketing Services are the one-stop-shop for clients who don’t know where to start with their direct marketing campaign. This includes a customized approach, often consisting of: client consultations, campaign development and strategy, creative direction, design and copywriting, and anything else it takes to get the job done by our team of direct marketing experts. This service may also expand to email campaigns, webpages and other digital marketing efforts to create a true, multi-faceted campaign. Service is $150/hour with $300 minimum deposit and includes 3 rounds of changes; other fees may apply.
As for images and photography, Modern’s Digital Imaging Services use state-of-the-art equipment and software to help make your images look their best, and to ensure consistently high quality reproduction. From basic image cleanup to complex image retouching, it’s a great resource to take advantage of.
For direct mail campaigns that require special touches like drilled holes, perforations, scores/folds, rounded corners and more, Modern offers professional Finishing Services to its clients.
By Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.