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The Power of Integrating Telemarketing with Your Direct Marketing Campaign

By Anne Virnig

I'm sure many of you have been faced with the question of, "How do I increase my business?" The most likely thought would be to advertise. And integrating a telemarketing campaign with a direct mail piece gives you a combination that can put your marketing back on track.

A direct mail piece is often thought of as a solution to reaching existing customers, new prospects or a method of obtaining sales leads, something that alone should solve the problem of prospecting.

Integrating telemarketing along with your direct mail piece ensures trust and credibility.

However, integrating telemarketing along with your direct mail piece ensures trust and credibility. An experienced telemarketing consultant can assist you with your own marketing campaign to suit your business. Skill and coordination is required to target your marketing piece and your follow up call.

It is not easy to evoke trust in someone whom you're speaking with for the first time. It is not easy to send someone a direct mail piece and expect them to believe every word that it says. Yet, if someone relays information to you via phone call, and you visually experience it via direct mail, the combination works like magic.

Direct mail combined with telemarketing has a repetitive effect
in creating interest.

When planning a campaign, you first start with your budget, then add in your prospect list, your direct mail piece and your telemarketer...the strategy is simple. A well-executed direct mail campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. The follow-up call will be the connection, telling the prospective customer what to do and how to do it. You have already shown them visually; now tell them verbally.

Once the prospect reads your mail piece and speaks with a marketer, he or she is now engaged, even building trust in your company. You have a potential prospect for now and the future.

You want your mail piece to have a long shelf-life, or at least make it to the notice board or refrigerator. Work with an experienced marketer to get it there.

Anne VirnigAnne Virnig, originally from the UK, has been based in Southern California for the past 18 years. Anne has nearly two decades of hands-on experience delivering quantifiable results as a Marketing and Research Consultant.

From international accounts, to small and medium-sized businesses, her company specializes in: Market Definition, Database Management, Telemarketing and event promotion. Please call for a FREE 1-hour Consultation (949) 829-0225 or email annecvirnig@aol.com.

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