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Direct mail goes social

By Fred Hernandez, Director of Marketing, Modern Postcard

When taking a look at customers’ direct mail pieces, a new trend that we’ve noticed for 2010 is an increase in promoting social media. Prominent placement of Facebook and Twitter logos or URLs is becoming more common as our customers discover the effectiveness of including this information in their mailers. Cross-channel promotion is nothing new, and as more and more businesses look to social media to increase their reach with customers and prospects, it’s only natural to include that information in their direct mail.

Fred Hernandez, Director of Marketing, has over 15 years of experience leading the marketing efforts of companies in the retail, hospitality, high-tech and manufacturing industries. An avid marketer, Fred often lends his expertise to clients, assisting in the development and creation of their own marketing programs.

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My postcards came today, and I just wanted to say how happy I am with how they turned out. Beautiful job, and I hope that soon they're hanging on art directors' cubicle walls everywhere!
Ken Smith
Ken Smith Illustration