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100% of Postcard Products Now Chain-of-Custody Certified

Modern Postcard Achieves Dual Certification from the FSC and SFI

Fred Hernandez

Carlsbad, CA, June 19, 2008 - Modern Postcard, a leading provider of postcard products and full-service direct mail, announced that it has received chain-of-custody certification from both the Sustainable Forestry Initiative® (SFI Inc.) and the Forest Stewardship Council (FSC). Both certification programs are designed to ensure that paper used in printing is obtained from forests that are managed in an environmentally responsible manner.

"We are thrilled to receive these certifications as we continue to strengthen our commitment to environmental sustainability," said Steve Hoffman, founder and CEO of Modern Postcard. "We continue to lead the way by being one of the first printing companies that is able to certify that 100% of printed products shipped or mailed from our facilities for our clients are fully certified. Our dual chain-of-custody certification empowers our customers to make educated choices about the products they purchase and helps them demonstrate their own environmental commitment."

The SFI sustainable forestry is a standard based on principles and measures that promote responsible environmental behavior and sound forest management including measures to protect water quality, biodiversity, wildlife habitat, species at risk and forests of exceptional conservation value. For more information about the SFI program, visit www.sfiprogram.org.

The Forest Stewardship Council promotes environmentally appropriate, socially beneficial, and economically viable management of the world's forests. It accredits independent third party organizations who can certify forest managers and forest product producers to FSC standards. For more information about the FSC program, visit www.fsc.org.

Chain-of-custody (COC) is the path taken by raw materials from the forest to the consumer, including all successive stages of processing, transformation, manufacturing and distribution. Chain-of-custody certification by both of these organizations means Modern Postcard has a tracking system in place that identifies the amount of certified, uncertified and recycled content in the forest products it purchases, uses or sells.

"With COC certification we will be able to service the increasing market demand for environmentally-friendly products which is good for our clients, good for our industry, and good for our forests," said Jason Anderson, Director of Manufacturing for Modern Postcard.

About Modern Postcard
Located in Carlsbad, Calif., Modern Postcard is a full-service provider of postcard products and direct mail services, as well as emerging direct marketing applications and web-based solutions to efficiently manage and execute campaigns. With more than 25 years of experience, Modern Postcard manages all operations in-house from its 75,000 square foot, state-of-the-art facility.

Modern Postcard’s project submission and tracking tools, staff responsiveness and quality of the final product all exceeded our expectations. And the timeline was significantly shorter than if we had kept the project in-house.
Dilpreet Jammu
CEO, Convergent Communication Technologies