800.959.8365

Postcards: 5 Other Reasons Why They're Worth Using

They're Versatile, Affordable and They Sell to Everyone...

You probably know postcards are one of the most effective and least expensive tools you can use to generate sales. But postcards have other advantages, says postcard guru Martha Retallick.

1. They may turn gatekeepers into promoters.
One corporate event planner loves postcards because they get read by every person who handles the card. When she's promoting party planning, she gets to sell her events to assistants, mail clerks, etc., before it even makes it to the relevant exec. She also designs mailings with these other "buyers" in mind.

2. They stick around.
If you rely on sales reps, you may want to send postcards with a full-size photo of each one to customers or prospects. A commercial real estate agent found business prospects were reluctant to throw photos away. One month he sent 825 cards, which generated three offers, one for $4.5 million. He also found the photos pinned up in offices everywhere. Another twist: Send postcards with stickers or magnets to encourage people to keep them.

3. You can mail all year long.
You can build awareness by mailing all year long for around $6 for each name. One marketer in the hotel business sends $25 discount certificates with an expiration date. Instead of frustrating buyers who miss the use-by date, she sends another one offering a similar discount a few weeks after. It keeps momentum and sales going. She's seen sales rise while competitors' fell.

4. They fly under the radar.
If you advertise in a trade magazine, competitors know. If you send postcards, there's less risk they'll know and be able to counter.

5. No doubt about ROI.
Postcards can include a tracking code or can contain an invitation to an event.

Reprinted with permission from
The Marketing Report
370 Technology Drive
Malvern, PA 19355
800-220-5000

I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA