Use more colors and signs, fewer words
You'll be under more pressure than ever before to communicate in a way that even the weariest prospect can understand. Everyone's stressed out, short on time and starved for sleep.
And one recent study found that 98% of Americans multi-task. That makes getting the attention of the average prospect even tougher.
Use symbols and images
That's why you may want to use more symbols and images to convey your message.
In the hierarchy of visual memory, color is remembered first, symbols next and then numbers.
Could a tired person understand it?
Words are remembered last.
That makes it even more important for yours to provide visual clues that help weary buyers move through
- Bullet points
- Frequent subheads, and
- Underlining, bolding and italics.
Reprinted with permission from
The Marketing Report
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