800.959.8365

Keep Buyers’ Attention

5 Copywriting Tactics

Prospects aren’t grabbed by hype, they’re repelled by it. Five terms in particular do major damage and kill results. Watch out for these:

  1. Free. Offering free trials or demos can work in a down economy. But spam filters are tough on subject lines containing “free” – and companies can’t risk having email blocked today.
    Tip: Replace “free” with “complimentary” or “no cost.”

  2. Guarantee. There are so few actual guarantees these days that buyers don’t believe them – unless they’re proven right away.

  3. Really/Very. These are filler words. Is this message more compelling with “very” in it? “Very few companies can beat our service.”

  4. A lot. If a company offers 15 varieties, it’s best to say it. What’s more appealing? “100 channels” or “a lot of channels.”

  5. Opportunity.  Prospects aren’t looking for opportunities. They want results – not just a chance to get results.

Source: The Marketing Report, March 17, 2009

I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center