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Keep Buyers’ Attention

5 Copywriting Tactics

Prospects aren’t grabbed by hype, they’re repelled by it. Five terms in particular do major damage and kill results. Watch out for these:

  1. Free. Offering free trials or demos can work in a down economy. But spam filters are tough on subject lines containing “free” – and companies can’t risk having email blocked today.
    Tip: Replace “free” with “complimentary” or “no cost.”

  2. Guarantee. There are so few actual guarantees these days that buyers don’t believe them – unless they’re proven right away.

  3. Really/Very. These are filler words. Is this message more compelling with “very” in it? “Very few companies can beat our service.”

  4. A lot. If a company offers 15 varieties, it’s best to say it. What’s more appealing? “100 channels” or “a lot of channels.”

  5. Opportunity.  Prospects aren’t looking for opportunities. They want results – not just a chance to get results.

Source: The Marketing Report, March 17, 2009

I am emailing because I am ECSTATIC!!!! I would like to thank the graphic designer who worked on my card as well as the staff that turned it out in remarkable time. The card looks great. It exceeds my expectations. The little things the designer did in cropping, placement, etc. all stand out and make the card shine. I received my cards one day earlier than I was supposed to. When does that ever happen??? What a relief. I had a tough deadline and crazy circumstances. Thanks for pushing my order through and giving me such a great product. I am so pleased! Thanks again.
Michelle Jones
Hoosier Magnolia