800.959.8365

Keep Buyers’ Attention

5 Copywriting Tactics

Prospects aren’t grabbed by hype, they’re repelled by it. Five terms in particular do major damage and kill results. Watch out for these:

  1. Free. Offering free trials or demos can work in a down economy. But spam filters are tough on subject lines containing “free” – and companies can’t risk having email blocked today.
    Tip: Replace “free” with “complimentary” or “no cost.”

  2. Guarantee. There are so few actual guarantees these days that buyers don’t believe them – unless they’re proven right away.

  3. Really/Very. These are filler words. Is this message more compelling with “very” in it? “Very few companies can beat our service.”

  4. A lot. If a company offers 15 varieties, it’s best to say it. What’s more appealing? “100 channels” or “a lot of channels.”

  5. Opportunity.  Prospects aren’t looking for opportunities. They want results – not just a chance to get results.

Source: The Marketing Report, March 17, 2009

I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann