File Setup Instructions for Illustrator

Step 1 - Product Dimensions
  • Download Template: Illustrator templates are available or Go to File -> New or File -> Document Setup and enter correct product bleed dimensions, CMYK Color Mode and 300 Raster Effects on new documents.
  • Be sure to enter document Width and Height size using inches for correct bleed dimensions. (Illustrator rounds up -> ex. 6.13" x 4.38")
  • 1/16" (.0625 of an inch) will be trimmed off each side of your product (example: a Standard Postcard 4.375" x 6.125" will trim to 4.25" x 6").
page size.jpg
page size.jpg

Step 2 - Bleed edge, Trim edge & Safe Zone
  • Download Template: Ilustrator templates are available with guidelines for bleed, trim and safe zone.
  • Borders should be .25" thick from the bleed edge (3/16" or .1875" from trim). 3/16" is minimum border recommended.
  • 1/16" (.0625 of an inch) will be trimmed off each side of your product (example: a Standard Postcard 4.375" x 6.125" will trim to 4.25" x 6").


  • Elements too close to or over the trim edge may trim into or leave a visible leak.
  • Borders thinner than 3/16" from bleed edge may appear uneven when trimmed.
  • Images bordering the trim edge may cause a leak on final cards. Images should "bleed" off the page.

Step 3 - Color Mode
  • Start your layout using a document in CMYK color space. Go to File -> Document Color Mode -> CMYK Color to convert document color space.
  • To convert any linked/embedded images or other graphic elements in document to CMYK go to Edit -> Edit Colors -> Convert to CMYK.
  • All images should be converted to CMYK, Color Managed and edited in an image editing program like Photoshop before brought into your layouts. See Photoshop Instructions on our website for more details.
color mode.jpg color mode.jpg

Additional Color Options:

  • Send us a Color Sample that resembles your color expectations and we will do a color review/comparison.
  • You can order a Color Proof $35 (adds one day)

Step 4 - "Rich" Black Values

In order for color side black borders, headlines, and text to appear dark and saturated ("rich"), you will need to set your CMYK (Cyan, Magenta, Yellow, and Black) values accordingly:

C = 90%
M = 80%
Y = 80%
K = 100%

Caution: Black values that appear the same onscreen may actually be vastly different when printed:


Step 5 - Image Quality & Resolution

Good image quality and color makes a big difference when your order is printed.

  • Go to -> Window -> Document Info -> Fly out menu (upper right corner) -> Embedded (or linked) Image and check for image resolution.
  • We recommend 355ppi for all images and 1200ppi for all bitmap images.
DOC INFO.jpg Image quality.jpg

Caution: Images may be 355ppi but the dimensions may be smaller than the intended card size. Be sure the resolution is still at least 355ppi once all images are enlarged to fit postcard dimensions.

Step 6 - Embed All Images

It is essential that all images be embedded in your Illustrator document. Select the image you want to embed, go to the Links palette, select the fly-out menu and pull down to "Embed Image."

embedd image.jpg

Step 7 - Fonts to Outlines
  • Please convert all your type to outlines (vector objects) before submitting your order. This will eliminate the need to send us your fonts.
  • Select All and go to Type -> Create Outlines.

Step 8 - Output Resolution & Transparency Settings
  • Go to File -> Document Setup -> Transparency -> Custom
  • Be sure that the transparency slider is set all the way to the right (100), Line Art is at 2540 ppi, and Gradient Resolution at 355 ppi
output resolution.jpg

Step 9 - Document Raster Effects Settings
  • Go to Effect -> Document Raster Effects Settings
  • Be sure that the Color Model is set to CMYK, Resolution is set to 355 ppi, Background is set to Transparent, and "Anti-Alias" should be enabled.
raster effects.jpg

Step 10 - Overprinting

Go to Window -> Attributes and uncheck both Overprint Fill and Overprint Stroke.

Caution: Leaving Overprint on may cause elements in your layout to print incorrectly or drop out completely.


Step 11 - Thin Hairlines

Hairlines thinner than .25 points may not show up when printed.

To check a line thickness select the keyline or stroke and go to Window / Stroke (F10).

Caution: Be sure to set the line width to .25 points or higher. Strokes any thinner than .25 may not print visible.


Step 12 - U.S. Postal Regulations

If you plan on mailing your postcards (or having us mail them for you), your layout must meet U.S. Postal Regulations.


Proceed to Save / Export Settings

From flyers to mailers to invitations, Modern Postcard produces quality print materials for our museum every time.
Kristin Halley
The Wildlife Experience