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Improved Mail Delivery for Increased ROI

 

The follow-up to our Mailing Fundamentals webinar, this session delves deeper and helps you discover ways to optimize campaigns for a greater return on investment. This webinar lays the foundation for boosting deliverability while reducing overall postage and mailing costs by ensuring that your direct mail is delivered accurately and on time. This session covers:

  • Finding the “money wasters” in your mailing list
  • Address hygiene – what it is and why it’s important
  • Improving mail deliverability with “complete” addresses
  • Tools for ensuring complete addresses
  • Keeping up with your customers that have moved
  • Move updating tools and services
  • Plus! Intelligent Mail – how it impacts deliverability
I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann