SERVICES
Variable Data Printing
Highly targeted, relevant direct mail communications have proven time and again to greatly increase the effectiveness of marketing and communications efforts.
Variable Data Publishing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.
You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient — which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.
By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.
Ready to increase the effectiveness of your marketing efforts with VDP?
Call 800-959-8365 x2500 to speak with a Direct Marketing Specialist.
Preparing materials for a VDP campaign?
View important information on VDP print production.
Click here for VDP templates.
Your key components: Data, Logic & Design.
Learn more about the ABC's of VDP.