Registration is FREE. Seating is limited!
Includes: Continental Breakfast and Lunch

This dynamic and interactive learning opportunity will show you
how to ensure the success of every direct mail campaign.


  • Turn expectations into revenue by starting with a smart business marketing plan.
  • Write compelling copy that demands attention and maximizes your response.
  • Create calls-to-action and offers that increase conversion and ROI in your campaigns.

Understand list opportunities

  • Enrich your own customer database for moneymaking results.
  • Target prospects most likely to bring in business using advanced analytics.
  • Boost response by finding the ideal contacts from over 40,000 lists on the market.

Boost delivery, reduce costs

  • Increase mail delivery with proper list suppression and cleaning.
  • Cut costs and enhance delivery on every campaign using drop shipping.
  • Track your mailers – in real-time – with an Intelligent Mail Bar Code.


  • Seamlessly mix cross-channel solutions by bringing your direct mail audience online at scale.
  • Use short codes, QR codes and custom smartphone apps to track mobile campaigns.
  • Include PURLs in your direct mail campaigns for more relevance and greater response.

Meet Your Direct Mail Expert

Keith Goodman
A 20-year direct marketing veteran, Keith has helped companies such as Calvin Klein, Hughes and Fresh Direct increase their direct mail profitability and achieve greater ROI for their marketing dollars.


When you come to the Direct Mail Crash Course, you’ll not only receive a wealth of expert
knowledge, but $250 to use on your next direct mail campaign with Modern Postcard.
That’s right, no minimum purchase required and no strings attached.


9:30 a.m. - 10:00 a.m.
Registration Open
Welcome Coffee & Pastries

10 a.m. to Noon
General Session I

Noon to 12:30 p.m.
Complimentary Lunch with Q&A

12:30 p.m. – 2:30 p.m.
General Session II


What People Are Saying

  • The seminar was fabulous! Not only did it reinforce many of the principles I’ve embraced over the past 18 years, it also introduced me to aspects of direct marketing that I never knew existed. If you think you already know it, please think again.

    Stephen Schmidt,  Marketing Manager, Time Warner Cable
  • Keith is a stellar presenter! He maintains his enthusiasm and our interest throughout the entire seminar. His information is on target. I left the seminar better informed, full of useful ideas.

    Ann Fishman, President, Generational Targeted Marketing, LLC
  • I’m so thankful and truly appreciate all Modern Postcard has done to teach me about direct mail! My first campaign was in 2002 for a vacation rental company. Thanks to Modern’s help and a phenomenal response rate, I was bit by the direct marketing bug!

    Andrew Jackson, Director of Marketing, 88.7 The Bridge
  • Excellent seminar. It was relevant, thorough and engaging. I left the event with a wealth of creative ideas for engaging consumers.

    Karen Covington, Marketing Manager, National University
  • Everything you should know before undertaking a direct mail campaign is provided in this crash course. I learned a lot and felt it was well worth my time.

    Valerie Camarda, Marketing Director, Marketing Sense
  • Loved it all.
    I can't wait to begin implementing the ideas that were shared!

    Karen Gonzalez, Product Marketing Manager, CPP Inc.
  • This event was a no-brainer - two free meals, $250 in free printing AND free education from a Modern Postcard VP? Yes, please!

    Bria Brenizer, Marketing Manager, Deja & Co. Exquisite Jewels