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VDP Print Production

VDP products are offered at the same size as our offset products. Learn more or review our templates. Please note that some of our larger offset panoramic products may not be available to print digitally. Please contact us to see if your size is available.

Layout

We highly recommend that you use a "layout" application to prepare your final artwork, such as Adobe InDesign. While it is technically possible to design your layout in another application we accept (like Adobe Illustrator, Adobe Photoshop or QuarkXPress), these programs are not optimal for VDP, and we will need to rework your materials to process your campaign. Ideally, you should build both sides of your layout into a single, rather than providing separate files for each page.

Elements

Do not export final press-ready PDFs when using VDP. We will need to manipulate the native elements to integrate the variable aspects into your design.

You are welcome (and encouraged) to send low-resolution PDFs as proofs of your work. Modern Postcard will use these proofs in the initial evaluation of your materials, and reference them throughout the VDP process as a quality check.

Package

Use the asset collection utilities that are built into InDesign and QuarkXpress. The collection utilities allow you to gather the files with all fonts and images used in your layout(s).

  • InDesign: Under the File Menu, click on "Package..."
  • QuarkXPress: Under the File Menu, click on "Collect for Output..."
File Compression

Use a file compression utility to protect your graphics. A file compression utility (e.g. Winzip or Stuffit) protects your graphics before transmitting them across the internet. If you don't have a file compression utility, then please review preparing materials.

Incorrect submissions can lead to delays which could impact your final turnaround time.

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My work with Modern Postcard has been exemplary. Ours is a small company with limited funds and little experience in traditional print marketing campaigns. Modern Postcard helped me put together a set of brochures and a postcard mailing that exceeded my expectations – all at a price lower than I could find with local printing options. I will definitely do further business with Modern Postcard.
Keyton Weissinger