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VDP Print Production

Modern Postcard will be closed Monday, September 1 in observance of Labor Day.

VDP products are offered at the same size as our offset products. Learn more or review our templates. Please note that some of our larger offset panoramic products may not be available to print digitally. Please contact us to see if your size is available.

Layout

We highly recommend that you use a "layout" application to prepare your final artwork, such as Adobe InDesign. While it is technically possible to design your layout in another application we accept (like Adobe Illustrator, Adobe Photoshop or QuarkXPress), these programs are not optimal for VDP, and we will need to rework your materials to process your campaign. Ideally, you should build both sides of your layout into a single, rather than providing separate files for each page.

Elements

Do not export final press-ready PDFs when using VDP. We will need to manipulate the native elements to integrate the variable aspects into your design.

You are welcome (and encouraged) to send low-resolution PDFs as proofs of your work. Modern Postcard will use these proofs in the initial evaluation of your materials, and reference them throughout the VDP process as a quality check.

Package

Use the asset collection utilities that are built into InDesign and QuarkXpress. The collection utilities allow you to gather the files with all fonts and images used in your layout(s).

  • InDesign: Under the File Menu, click on "Package..."
  • QuarkXPress: Under the File Menu, click on "Collect for Output..."
File Compression

Use a file compression utility to protect your graphics. A file compression utility (e.g. Winzip or Stuffit) protects your graphics before transmitting them across the internet. If you don't have a file compression utility, then please review preparing materials.

Incorrect submissions can lead to delays which could impact your final turnaround time.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics