Calendars are Useful for Clients, Smart for Your Brand

In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show that the human brain...

Holiday List Ideas: Target Amazon Prime Users and More

The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report).  If your business is looking to acquire new customers and...

The Print Event 2019 Conference Recap

That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among attendees was that the...

Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]

For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for your services,...

How to Create a Powerful Integrated Marketing Campaign

Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence?  The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it. Having an omnichannel...

Unlimited Options: Creating Custom Direct Mail

Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad.While we offer many high-quality products that are proven to be effective, sometimes your...

Why Booklets are Hot + 3 Tested Methods for Standing Out in the Mail

Orange may be the new black, but Booklets – dare we say – may be the new Postcards! With orders spiking the last few years, it’s no surprise Booklets are a hot commodity with their versatility and super-sized design space. We’ll go into more detail below....

Choosing Color in Direct Mail Design: Blue Edition

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for...

Profile & Append: Take Your Customer Marketing to a Whole New Level

I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could...

The Hidden Costs of DIY Mailing

Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies that do their own marketing mailings lie in the deals and discounts to which they didn’t even know they were...