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Prospect Lists for Your Year-End Push: Retailers Need Sales, Nonprofits Need Donations

By Jessica Biondo, Marketing Communications Manager, Modern Postcard

For retailers, nonprofits and other business types, sending successful end-of-year retention campaigns to your house list of existing customers is fairly straightforward. However, creating and launching your holiday or year-end acquisition campaigns to a prospect list is an entirely different challenge. While crafting relevant messaging and offers to a new audience is important, priority number one is finding quality prospects with the highest likelihood of become loyal shoppers or lifelong donors.

Ultimately, for-profits and nonprofits have the same goals during the holidays: reach new targets, increase response rates, and meet or exceed financial benchmarks. Since 40% of the success of any campaign hinges on getting your marketing in the hands of the right audience, consider these prospect mailing list ideas to ensure your direct mail pieces land in the right mailboxes and have the greatest chance for ROI.

TIP: If your business doesn’t fall within (or close to) one of these categories, no sweat. Modern can launch a FREE Customer Profile Report to help identify your best-match customers and find more prospects like them, more likely to work with your business.

RETAIL LIST TYPES: Get your share of the holiday spending season
While Modern can help you secure a list of prospects based on almost any demographic or interest, consider targeting retail prospects by their unique shopping habits:

  • Amazon Prime customers
  • Bargain shoppers
  • Internet buyers
  • Mail order buyers
  • In-store buyers
  • Shoppers with store credit cards
  • Web surfers/ brick and mortar purchasers
  • Web and brick and mortar viewers/online purchasers

NONPROFIT LIST TYPES: Meet your year-end fundraising goals and find new donors while the timing is right
Let Modern source a custom prospect list you can target for donations. Consider one or more of the following donor groups:

  • High dollar donors
  • Liberal cause donors
  • Conservative cause donors
  • Animal welfare donors
  • Children’s cause donors
  • Cancer donors
  • Veterans donors

If you are looking for a specific donor type or demographic that you don’t see listed here, give us a call. We can most likely find you a list of your ideal contributors!

To learn more about prospect lists for your next direct mail campaign,
contact one of our Direct Marketing Specialists at 800.959.8365 today.

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I used Modern Postcard for laying out and printing announcements for my exhibition. I am so glad that I did. All I sent them was a photograph and the text. They did wonders with the layout. The colors of the photograph are perfect. The layout is neat and easy to read. When I hand people the announcement they are all very impressed. Modern Postcard, YOU ROCK.
Lydia Cordova
Peazey Head Productions