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Ask Our Experts - Should I Put A Picture On My Postcard?

By Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Should I put a picture on my postcard?

Answer: People are hit with literally hundreds if not thousands of marketing messages every day. As a marketer, our job is to stand out and try to get our message acted upon. In order to do this, we must capture a prospect’s attention and create relevancy with that person.

Probably the most effective way to do this is with a photo or image. The old saying “A picture is worth a thousand words” holds true here. I have seen effective campaigns were 2-3 very large, bold words such as “STOP LOSING MONEY” might replace a photo, but works perfectly as a graphic image.

Many people will think it’s necessary to use a picture of their product or something that closely relates to the message but in reality, your main goal is to capture attention and get people to read your piece.

Keith Goodman, VP Corporate Solutions, a 20-year veteran of direct mail marketing, has helped companies such as IBM, Hughes, Avery and Amway increase the profitability of their direct mail programs. He's spoken at hundreds of seminars and conferences around the country, helping thousands of people get better results and greater ROI for their marketing dollars.

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