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January 2018

Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s marketplace requires an assortment of advertising messages before taking action. However, it poses a measurability challenge for businesses: how do we attribute revenue when we have so many different marketing programs in play?

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Modern’s Q1 Seasonal Calendar: Your Go-To Source for Holiday Promo Ideas

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Marketing never ends when there are 365 days per year and thousands of ideas for holiday-themed campaigns, promotions and special offers to rake in a profit for your business. To help, we've created a handy (and free) downloadable PDF with plenty of seasonal celebrations specific to Q1 2018, so you can keep new sales rolling in, month after month. Note: you will find the download link near the end of this article.

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I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center