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March 2018

Choosing Color in Direct Mail Design: Green Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the shade of money, luck and momentum. Learn why this underestimated pigment can help customers and prospects give your business the green light.

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Overlooked and Underrated: The Bonus Benefits of Direct Mail Advertising

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

Direct mail certainly is not lacking in the rewards category. We all know that with each campaign, we’re using a marketing tactic that’s not only proven to yield the highest ROI of any advertising channel, but allows for highly-effective, cost-efficient targeting. At the conclusion of a campaign, I often fixate exclusively on the impressive response rates that a mailer produces – but over time, it’s easy to forget about the variety of secondary advantages produced by direct mail. So for those who need a little reminding, here are a few of the overlooked – but praiseworthy – benefits that we marketers enjoy from direct mail:

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann