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April 2018

Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Planning your print and digital marketing campaigns around spring and summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t launching timely advertising. If you are already running annual promotions for traditional U.S. holidays like Easter, Memorial Day and Father’s Day, try selecting one or two unique days to feature this season. From entertaining to eccentric, there are many noteworthy dates that can inspire celebratory promos, so your business can draw in-person crowds or online visits – or both! Note: you will find the download link near the end of this article.

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9 Reasons Why Informed Delivery Should Be a No-Brainer for B2C Companies

Alanna Vincent, Marketing Product Manager, Modern Postcard

Successful marketing is a mix of base hits and homeruns. It’s critical to find a balance between allocating resources toward a potentially large win while tending to the smaller wins that are proven to keep your business afloat. While the USPS® Informed Delivery service may not turn into a homerun play, the opportunities it presents to strengthen your brand and get you noticed are too good to ignore.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann