September 2018

Transform Your Halloween Marketing into a Hallo-Win with Direct Mail

Jessica Biondo, Marketing Communications Manager, Modern Postcard

If your marketing prep style lies somewhere between holiday super planner and procrastinator, September is the time to ramp up for the heavy spending season by stocking up on products and crafting promotional plans. Popular celebrations like Thanksgiving and Christmas get a lot of play among B2C and B2B businesses, but don’t miss the chance to leverage Halloween for freakishly good fall sales before the big-time holidays arrive. Fun Fact: 179 million Americans celebrated Halloween last year, with each spending an average of $86.13 to enjoy the festivities.

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Customer Spotlight: KidsPark Reimagines the Traditional Childcare Business Model and Succeeds

The Marketing Team, Modern Postcard

New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to transform the rigid pay structure and hours of traditional daycare into a new concept that could be both convenient for busy parents and exciting for kids! And thus, KidsPark was born. Today, the growing franchise has many locations spanning the US, and offers flexible, pay-per-hour childcare that focuses on imagination, movement, art and socialization for preschoolers to school-agers. Read more about this creative business model and why Debbie and her team rely on Modern Postcard for quality direct mail marketing and print promotions.

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My work with Modern Postcard has been exemplary. Ours is a small company with limited funds and little experience in traditional print marketing campaigns. Modern Postcard helped me put together a set of brochures and a postcard mailing that exceeded my expectations – all at a price lower than I could find with local printing options. I will definitely do further business with Modern Postcard.
Keyton Weissinger