January 2019

USPS News: Pricing Changes for 2019 Take Effect January 27

Marc Ortiz, Mailing Operations Manager, Modern Postcard

Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019. We’ve covered the most essential information you need to know about as well as the best ways to get your costs as low as possible.

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Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

Travis Seaton, Vice President of Client Services, CohereOne

Lifetime value is a fairly easy metric to identify within any marketing database and can also be run as a “one off” report at any service bureau if the data is available. The basic premise of LTV is to identify the expected sales that a company should get in return over a period of time after a customer’s initial purchase. Most of the time we look at the 12-month value of a new customer and this time frame can usually be interchangeable with the term LTV.

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Choosing Color in Direct Mail Design: Grayscale Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black, gray and white can have a simple yet serious sway not only in print design, but digital too. We’ll explore how they create negative and positive space that can help add visual interest to your messaging and marketing efforts.

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Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation