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March 2019

Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience

Modern Postcard

After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a customer himself, Jon knew exactly the kind of service he, and others like him, would want and expect. Today Kelly Klee is a thriving business that exceeds those expectations by providing bespoke insurance solutions through expert service. This post covers Kelly Klee’s process to deliver a premium service to every client and how Modern Postcard’s quality direct mail marketing and print promotions help bring in new business.

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Profitable Headlines: How to Hook Your Customers From the Start

Modern Postcard

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you need to know.

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How to Create Offers That Inspire Action

Wendy Batara, Senior Marketing Program Manager, Modern Postcard

The single objective of any direct mail campaign is to get your recipients to take action. While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to respond. Follow these dos and don’ts to craft compelling, hard-to-ignore offers. Make Your Offer Relevant to Your Target Audience

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Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation