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May 2019

Balancing Priorities: Why Customer Retention Is So Essential

Modern Postcard

Studies have shown that over 40% of companies focus on customer acquisition while only 18% focus on retention. If this sounds like your business, the good news is that even the smallest shift can have a huge impact.

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The Real Costs Of DIY Printing

Modern Postcard

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.

In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year. And this is just one person for general meetings and information.

So when it comes to printing materials for your marketing, these numbers can skyrocket. One typo, an odd color. Every mistake requires another edit, more time, more ink, and sends another old batch to the recycling bin.

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Thank you Modern Postcard for a great job on producing a perfect color match on my art card. I am hugely pleased.
Nancy Sanders
NS Frames