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Choosing Color in Direct Mail Design: Grayscale Edition

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black,...

Transform Your Halloween Marketing into a Hallo-Win with Direct Mail

If your marketing prep style lies somewhere between holiday super planner and procrastinator, September is the time to ramp up for the heavy spending season by stocking up on products and crafting promotional plans. Popular celebrations like Thanksgiving and Christmas...

8 Direct Mail Fails and How to Avoid Them

Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the not so good when it...

The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant

Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate effectively with customers...