Postcard Marketing 101: Tips and Strategies for Success Postcard marketing has long been a reliable and effective strategy for reaching potential customers. In a digital age dominated by emails and social media, the tangible and personal nature of postcards remains a...
The Most Complete Direct Mail Guide Just Released Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide! Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips,...
Direct Mail Fundraising Best Practices When it comes to Direct Mail fundraising best practices there are a few things every non-profit should keep in mind. Right off the bat we’d like to point out two things: segmentation and personalization. Best Practice #1: Segment...
Connecting Digital to Direct Mail for Better Response In this article we’ll explore why connecting digital to direct mail is something to consider when launching Direct Mail Marketing campaigns. Let’s simply start with how to add digital marketing to Direct Mail. If...
Direct Mail strategies for the holiday retail marketing season When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct...
Direct Mail Marketing Tips At Modern Postcard, we’re often asked about direct mail advertising and strategy tips, and we’re excited to share some with you today. But first, we’d like to highlight something we think is worth noting when contemplating if direct mail is...
