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Setting and Achieving Goals for Your Retargeting Campaign

Setting and Achieving Goals for Your Retargeting Campaign You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes: ...

Pairing Print Media With Other Channels

Pairing Print Media With Other Channels Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print,...

Introducing the Direct Mail 101 Webinar

Introducing the Direct Mail 101 Webinar Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be...

Print + Digital Technologies = Postcard Retargeting

Print + Digital Technologies = Postcard Retargeting Home » Digital Marketing Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running....

Holiday List Ideas: Target Amazon Prime Users and More

The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report).  If your business is looking to acquire new customers and...