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How to Create a Powerful Integrated Marketing Campaign

Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence? The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it. Having an omnichannel...

Profile & Append: Take Your Customer Marketing to a Whole New Level

I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could...

Balancing Priorities: Why Customer Retention Is So Essential

When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple sources, networking, and...

Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you need to know. The...

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to respond. Follow...