Balancing Priorities: Why Customer Retention Is So Essential When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and...
And If You Don’t Know, Now You Know – The Notorious CLV (Customer Lifetime Value) How much is a new customer worth to your business? The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted...
Profitable Headlines: How to Hook Your Customers From the Start The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This...
How to Create Offers That Inspire Action The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence...
The Kids Are Alright: Why Marketers Have Millennials All Wrong When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with...
Is it Worth Adding Augmented Reality to Your Print Marketing? The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it...
