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ROI

Postcards, Self-Mailers or Letters – What Gets The Best Response? An Age-Old Question With a Younger-Age Answer!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a direct mail program, second only to the list in influencing the outcome of a program.

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Direct Mail – It Works. Use It!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

As the owner or manager of a small or mid-size business, you constantly strive to grow your business and increase profitability. Often, your key challenge is simply bringing new customers in the door. Whether you’re a restaurant, dentist, CPA, tree-trimming service or yoga instructor, the name of the game is getting new customers!

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Improving Direct Mail ROI

Here are some tips on improving direct mail ROI from veteran marketer Alan Rosenspan.

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5 Benefits of Using Direct Mail Postcards

Steve Cuno, Response Agency

Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But as factories arose, the attendant pollution began killing off lichens and blackening trees. Against this changed background, peppered moths with dark coloring suddenly flourished.

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An oldie but goodie – Coupons!

Fred Hernandez, Director of Marketing, Modern Postcard

Given the recent struggles of the economy it’s no surprise that the popularity of coupons is through the roof. For marketers, the question is often not whether to use coupons in their promotions but how to best deliver them.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann