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Marketing

Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book

The Marketing Team, Modern Postcard

Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for insights on consumer engagement and data-driven marketing. With nearly 300 pages of graphs, stats and key studies, the Fact Book is designed “to collect, curate and compile only the most essential statistics from across our base of over 1,400+ member brands, recognized industry leaders, and state-of-the data practitioners,” per thedma.org. In order to help businesses of all types keep an eye on recent trends in the direct mail market, Modern Postcard has summarized valuable commentary, expertise and learnings from the 2018 and 2017 editions.

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8 Direct Mail Fails and How to Avoid Them

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the not so good when it comes to design, content, customer targeting and more. Here are some of the top marketing fails we consistently observe, plus improvements you can make in a snap to get the most respect and response out of your direct mail efforts.

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Modern’s Q3 Seasonal Calendar: Promo Ideas for Summertime to School Days

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and dive into a better pool of profits. Note: you will find the download link near the end of this article.

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The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant

Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate effectively with customers and relevant prospects in a legally compliant manner – direct mail.

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Booklets and Catalogs: Still Winning in the Digital Age

Jessica Biondo, Marketing Communications Manager, Modern Postcard

ATTN: Print Catalogs Are Alive and Well Technology has been a major market disruptor since the beginning of trade. Every new invention has the potential to unsettle existing markets, and that has been especially true of communications technologies developed as part of the digital world. With email, banner ads, paid search, social media and dozens of other digital marketing methods, print marketing can seem like yesterday’s strategy.

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This is the easiest, most professional and efficient service I have ever worked with in my many years of promotion. It makes me wonder why I didn't spend the extra money in the past. I just received the tri-folds last night. From the printing to the packaging, everything is TOP NOTCH!
Alex McKnight
AM Photo, Inc.